We’ve seen quite a lot of easy and useful lifestyle apps around food surfacing the past year. VIPTable is an interesting and fun twist to the concept of table bookings. So not only do they act as your personal concierge, but they aim to provide you with the perfect experience. So starting from your favorite table, to reserved seating during an event, they got your reservation needs covered. To go an extra mile, they are working on tie ups with various restaurants to have an exclusive VIPMenu, which would have a specially curated set list of the best drinks and food of the restaurant.
Last month, VIP Tables had an event at Vapour in association with Food Bloggers Association India (FBAI), where they invited a bunch of bloggers, and Akshat Prasad, from Vapour, gave us a tour of one of Bangalore’s oldest microbrewery, Vapour, explaining the brewing process, the flavors, and the brew business in the country. Vapour has outlets in Gurgaon and Bangalore, and has been running successfully for several years.
Meeting Pranav Kumar and Jeeshan Singh at the event, I had the chance to ask a few questions. Some were discussed right away, while the others, the more formative elements to the brand, were emailed out to me later. Here’s an excerpt from the discussion.
SKG: Who are the people behind VIP Table?
Team VIP Table.in: Two friends Pradeep B, Venkat D , two software professionals with over a decade of experience in developing software solutions for businesses in both India and US are the main people behind Viptable . The idea came when Venkat relocated to India and Pradeep met him during one of his visits on India. For someone used to exceptional hospitality and service in the US, we were appalled by the state of “experience” one gets when dining out in India. We looked at the landscape of other industries like banking and travel which were completely getting disrupted by the businesses making an intelligent use of technology as an enabler.
SKG: How is VIP Table different from other table reservation apps?
SKG: How do bloggers fit in?
Team VIP Table.in: Bloggers are both our customers and also an influential voice among the diners with a refined taste in food. The bloggers network is our attempt to aggregate curated offerings from the blogger community to help the diner make the decision in choosing the best place for the special moments in their lives.